
「孝顺」
At the heart of our brand is a single guiding value: 孝 (xiào) — filial piety.



More than just a word, 孝 is a way of life. It’s the care a child shows their elders. The wisdom passed from a grandfather’s hands to a granddaughter’s heart. The quiet, everyday gestures that preserve family heritage and protect those we love. Our oils are born from this same spirit.
Formulated by our founder’s great-grandfather — a martial artist and healer who served dockworkers and the elderly in old Singapore — each blend was crafted with purpose: to relieve pain, restore movement, and bring comfort to every generation.
Today, we continue this legacy not just by preserving the original formulas, but by honoring the value of 孝 in every bottle we produce. Whether it's a tired mother massaging her baby's belly, or an elderly man easing his aching knees, our oils carry with them a message: To care is to remember. To heal is to honour.



